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Ford India's communication team (Kapil Sharma) and Word Of Mouth Media (Vineet KKN 'Panchhi') co-conceptualised an award winning five-part poetry based film series for their #DiscoverMore content series.
The Creative Thought: he campaign brings everyday emotions to life through compelling use of verse and visuals, with Ford products playing a worthy enabler. The cars are not shown with any specifications being highlighted, as the campaign was conceptualized with the thought of showing Ford cars as a witness to many of the discoveries and emotions we undergo in our life.
Campaign Plan: The first phase of the campaign will feature five original poems, beginning with Galiyan. During the process, Ford India looks to crowd-source original thoughtful verse on self-discoveries from the audience/fans across social platforms, only to be turned into more videos in different languages.
The Impact: The series has garnered a combined viewership of 7.1 million currently and 3 major PR awards (Campaign India - Silver for Best Use Of Social Media, ) under its belt, this campaign has been a huge success for both Ford and us!
Ford #DiscoverMore with Poetry
An award-winning five-part poetry based film series for their #DiscoverMore content series.
Ford India's communication team (Kapil Sharma) and Word Of Mouth Media (Vineet KKN 'Panchhi') co-conceptualised an award winning five-part poetry based film series for their #DiscoverMore content series.
The Creative Thought: he campaign brings everyday emotions to life through compelling use of verse and visuals, with Ford products playing a worthy enabler. The cars are not shown with any specifications being highlighted, as the campaign was conceptualized with the thought of showing Ford cars as a witness to many of the discoveries and emotions we undergo in our life.
Campaign Plan: The first phase of the campaign will feature five original poems, beginning with Galiyan. During the process, Ford India looks to crowd-source original thoughtful verse on self-discoveries from the audience/fans across social platforms, only to be turned into more videos in different languages.
The Impact: The series has garnered a combined viewership of 7.1 million currently and 3 major PR awards (Campaign India - Silver for Best Use Of Social Media, ) under its belt, this campaign has been a huge success for both Ford and us!
fun fact!
Poetry has been one of our favourite genres to visualise and working with Ford has been amazing as we span the various landscapes of this vast country in search of magnetic visuals that flow as soft as the words behind them.
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