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When BMW India decided to treat its users with a luxurious and adventurous road trip to the mystical country of Bhutan, they trusted Word Of Mouth Media to conceptualise a series of videos covering the various aspects of the BMW experience on this Road To Bhutan.
The Concept: An episodic styled Vlog with a cinematic adaptation. Each episode will focus on
the three aspects of the journey;the cars,the travelers and the sights, sounds and local culture.
The proportion of each of these aspects in each episode will vary on the story that can be weaved
based on the day’s route and activities. The video outputs will be treated as brand content and
promoted across different media platforms.
Structure of the films: The story was told through narration, interviews, candid observations of the
travelers and their interactions with the locals. The story will be supported by fusion Bhutanese
music and sounds to enhance the flavour of Bhutan.
Impact: With the combined viewership of 4.6 Million, the series was a success story in conveying the joy of owning a BMW to their customers.
BMW India x Road To Bhutan
A series of videos covering the various aspects of the BMW experience on their Road To Bhutan.
When BMW India decided to treat its users with a luxurious and adventurous road trip to the mystical country of Bhutan, they trusted Word Of Mouth Media to conceptualise a series of videos covering the various aspects of the BMW experience on this Road To Bhutan.
The Concept: An episodic styled Vlog with a cinematic adaptation. Each episode will focus on
the three aspects of the journey;the cars,the travelers and the sights, sounds and local culture.
The proportion of each of these aspects in each episode will vary on the story that can be weaved
based on the day’s route and activities. The video outputs will be treated as brand content and
promoted across different media platforms.
Structure of the films: The story was told through narration, interviews, candid observations of the
travelers and their interactions with the locals. The story will be supported by fusion Bhutanese
music and sounds to enhance the flavour of Bhutan.
Impact: With the combined viewership of 4.6 Million, the series was a success story in conveying the joy of owning a BMW to their customers.
fun fact!
Covering the huge BMW convoy through the vast country of Bhutan required an extensive 30 member crew pulling of daring moves along the way to get the driving shots that we needed!
